◆ HOSTING-FIRST PRICING MODEL

Build + Operate: The Deal Structure

BFI-managed hosting as the ongoing partnership model. Simpler for both parties. No revenue tracking, no monthly Stripe exports, no cap calculations. BFI earns by keeping the platform running — Prashant keeps 100% of platform revenue.

Build Price: $5,000 Revenue Share: None — 0% Hosting: BFI-managed, $249/mo Date: 24 March 2026 Status:CLIENT-READY — APPROVED FOR PRESENTATION
$5,000 Build (Unchanged)
0% Revenue Share
$249 Monthly Hosting
100% Client Keeps Revenue
H-01

Why Hosting-First Pricing

After collaborative discussion, both parties agreed that BFI would host the technical infrastructure for the RealizeAI platform as a separate, perpetual charge. A flat managed hosting fee is the cleanest structure for both parties:

Revenue Share Model (Rejected)

  • $5,000 build
  • 10% revenue share / 24 months
  • Capped at $10,000 cumulative
  • Monthly Stripe export required
  • Hosting priced separately ($130–$225/mo)
  • Revenue tracking overhead for both parties

Estimated 24-month cost: $5,000 + hosting + up to $10,000 rev share = $18,120–$20,400

Hosting-First Model (This Proposal)

  • $5,000 build
  • 0% revenue share INCLUDED
  • No cap tracking needed
  • No Stripe export required
  • $249/mo BFI-managed hosting (all-inclusive)
  • 100% of platform revenue stays with Prashant

Total 24-month cost: $5,000 + ($249 × 24) = $10,976

Client savings: At moderate platform revenue ($3K/mo), the hosting-first model saves Prashant $7,144–$9,424 over 24 months compared to a revenue share model — and he keeps every dollar of platform revenue. The higher the revenue, the bigger the savings.

H-02

Market Comparison & Why $249/mo Wins

What Alternatives Cost Prashant

AlternativeMonthly CostWhat's IncludedWhat's Missing
Vercel + Supabase (DIY)$65–$125Hosting, DB, CDN. Client manages 3+ vendor accounts.No monitoring, no security patching, no incident response. Client is the ops team. Multiple vendor bills.
Heroku (managed PaaS)$150–$300Managed hosting, basic monitoring, auto-scaling.No custom stack support, no security advisory, no Stripe management. Vendor lock-in.
AWS Amplify / Lightsail$80–$200Hosting + some managed services.Complex setup, no concierge support, client needs DevOps knowledge. AWS billing complexity.
Hire a DevOps contractor$500–$2,000Full ops management, incident response.Expensive. Overkill for early-stage SaaS. Contractor may not know the codebase.
GCP DIY (self-managed)$30–$70Cloud Run, Cloud SQL, GCS. Client manages everything.Cheapest raw infra — but client needs GCP expertise, IAM setup, monitoring, security patching.
BFI-Managed on GCP (Proposed)$249/moAll GCP infra + monitoring + security + incident response + Stripe managementNothing — full concierge ops on proven platform

The Value Proposition

Why $249/mo is Your Best Option

  • Below DevOps contractor floor — $249 vs $500–$2K/mo for equivalent human ops
  • Above DIY raw infra — $249 vs $30–$70/mo on GCP. The premium is the ops labor, monitoring, and peace of mind.
  • Clean, predictable pricing — $249 is a SaaS-friendly price point. No surprises or hidden vendor costs.
  • Eliminates compliance headaches — No revenue tracking, no monthly Stripe export obligations, no cap calculations.
  • You keep 100% of platform revenue — At $5K/mo platform revenue, you were giving $500/mo to rev share. Now you keep it all and pay $249 fixed.
  • Built on proven GCP infrastructure — No third-party dependencies. One cloud. One bill. One team to support you.

Your 24-Month Cost Comparison

ModelOne-TimeMonthly24-Month Total
Revenue Share Model$5,000$130–$225 + 10% rev share$18,120–$20,400
Hosting-First (This Proposal)$5,000$249 (fixed)$10,976
Your savings: $7,144–$9,424 over 24 months — and you keep every dollar of platform revenue
H-03

Detailed Basis of Estimate (BOE) — Managed Hosting

This BOE documents the cost basis, assumptions, and risk factors supporting the $249/mo managed hosting price. Each line item is traceable to a vendor pricing page or BFI operational data.

Estimating Methodology

Costs are estimated using GCP published pricing (Cloud Run, Cloud SQL, Cloud Storage, Vertex AI, Cloud Armor, Firebase Auth) as of March 2026. BFI labor is estimated from 12 months of operational data running 24 production Cloud Run services at $58/mo total infrastructure — proving that marginal cost of adding one more managed service is minimal when existing automation is in place. All services run on BFI's existing GCP organization — no third-party vendor accounts required beyond Stripe (client-owned).

Line-Item BOE

LineItemEst. MonthlySource / BackupAssumptions
1Cloud Run (Next.js app)$0–$15cloud.google.com/run/pricing — Free tier: 2M req + 360K GB-secAt moderate traffic (~10K req/day): ~$10/mo. Auto-scales. BFI already runs 24 services on Cloud Run.
2Cloud SQL (PostgreSQL)$11cloud.google.com/sql/pricing — db-f1-micro shared core10 GB SSD storage. Adequate to ~$50K ARR. Upgrade to db-g1-small ($26/mo) at scale.
3Firebase Auth$0firebase.google.com/pricing — Free tier: 50K MAUPhone auth: $0.01/verification beyond 10K. Email/password + Google OAuth: free. Launch volume: $0.
4Cloud Storage (GCS)$1–$3cloud.google.com/storage/pricing — Standard: $0.02/GB/moPDF storage. 30-day lifecycle policy. Launch: <1 GB. At 200 PDFs/mo (500KB each): pennies.
5Vertex AI / Gemini 2.0 Flash$5–$20cloud.google.com/vertex-ai/pricing — $0.10/1M in, $0.40/1M outPer PDF: ~$0.003. At 200 PDFs/mo: $0.60. Budget $5–$20 with retries + safety margin (10×).
6Cloud Armor (WAF + DDoS)$5cloud.google.com/armor/pricing — $5/mo baseStandard tier. + $0.75/million requests. DDoS protection included.
7Domain (amortized)$1.50Registrar annual pricing / 12~$18/yr standard .com. One-time per project.
8BFI Ops Labor (marginal)$44–$66BFI internal: 1.75 hrs/mo × $25–$38 marginal rateBlended marginal rate reflects that BFI's GCP monitoring (NOC agent, Cloud Monitoring, alerting) is already running. Incremental: analyst time to review alerts + apply patches.
9Contingency (10%)$7–$12Standard BOE practiceCovers GCP price changes, unexpected incident spikes, or Vertex AI cost spikes.
Total BFI Cost Basis$75–$133Client price: $249/mo → Margin: $116–$174/mo (47%–70%)

Scaling Triggers & Price Protection

Trigger EventThresholdActionClient Impact
Vertex AI cost exceeds $30/mo sustained (3 months)>400 PDFs/moReview pricing; may propose usage-based surcharge above 200 PDFs/mo90-day advance notice
Cloud SQL upgrade to db-g1-small ($26/mo)>$50K ARR, high query volumeUpgrade instance; absorbed by marginNone — BFI absorbs within $249 price
Incident frequency exceeds 2/mo sustained3+ monthsRoot cause analysis; may require platform patch sprintBilled separately as change request if not a BFI-hosting issue
Vendor price increase (>20%)Any vendorPass through at cost; 60-day noticeTransparent; BFI does not absorb vendor inflation silently

Price lock commitment: The $249/mo rate is locked for 12 months from launch. After 12 months, BFI may adjust pricing with 90 days written notice and documented cost basis. Client retains the right to self-host at any time per Exit Strategy terms.

H-04

What's Included in $249/mo

Included

  • All GCP infrastructure (Cloud Run, Cloud SQL, Firebase Auth, Cloud Storage, Cloud Armor, Cloud CDN)
  • Vertex AI / Gemini API costs for PDF generation (up to 200 PDFs/mo)
  • SSL certificate management
  • DNS management
  • 24/7 uptime monitoring & alerting
  • Security patching & dependency updates
  • Stripe webhook health monitoring
  • Monthly ops review & health report
  • Incident response (first 2 incidents/mo)
  • 99.5% uptime target (financial penalties waived — bootstrap partnership; third-party vendor refunds passed through)
  • Scale-to-1,000 readiness: Infrastructure pre-provisioned to handle 1,000 concurrent users before the first customer hits staging — Cloud Run auto-scaling, Cloud SQL connection pooling, CDN edge caching
  • Immediate SLA tracking: Uptime monitoring and incident alerting active from Day 1 of go-live
  • Data backups (Cloud SQL automated daily + point-in-time recovery)
  • WAF & DDoS protection (Cloud Armor)

Not Included (Billed Separately)

  • New feature development (quoted per change request)
  • Content updates to tool questionnaires (client can do via admin dashboard)
  • Stripe account management (client's Stripe account)
  • Marketing, SEO, or analytics setup
  • Vertex AI usage above 200 PDFs/mo (billed at pass-through cost)
  • Third incident+ per month ($125/hr)
  • Platform migrations or architecture changes
  • Category 3–6 tool additions (separate project scope)
H-05

Impervious Backup — Why This Price Holds

Every number in this BOE is backed by verifiable evidence. If challenged, BFI can produce the following:

Evidence Chain

#ClaimEvidenceVerifiable By
1Cloud SQL db-f1-micro costs ~$11/mocloud.google.com/sql/pricing — published rate as of March 2026Client can verify on GCP pricing calculator
2Cloud Armor WAF costs $5/mo basecloud.google.com/armor/pricing — published rateClient can verify on GCP pricing calculator
3Vertex AI Gemini 2.0 Flash pricingcloud.google.com/vertex-ai/pricing — $0.10/1M input, $0.40/1M output tokensClient can verify on GCP pricing calculator
4BFI runs 24 services at $58/moGCP billing dashboard — bluefalconink projectBFI internal (can screenshot on request)
5Marginal ops labor is 1.75 hrs/moBFI NOC agent logs — avg time per service per month across 24 servicesBFI internal (structured logs in Cloud Logging)
699.5% uptime is achievableBFI platform uptime history — 100% since deployment (Cloud Monitoring)BFI internal (can provide uptime report)
7$249 is below DevOps contractor marketUpwork/Toptal DevOps contractor rates: $50–$150/hr × 5–10 hrs/mo = $250–$1,500Public market data
8Infra doesn't scale past ~$121/mo even at $500K ARRCloud SQL db-g1-small handles high query volume; Cloud Run auto-scales; GCS pennies per GBGCP published limits and pricing calculator

Risk Register

RiskLikelihoodImpactMitigation
Vertex AI price increaseLOWMEDIUM10% contingency in BOE. Can swap to Gemini Flash, Gemini Nano, or open-source models (Llama on Vertex). PDF generation is model-agnostic. Google historically reduces model prices.
Cloud SQL outageLOWHIGHCloud SQL SLA: 99.95%. BFI enabling automated backups + point-in-time recovery. Failover to read replica if needed at scale.
Platform usage exceeds BOE assumptionsLOWMEDIUMScaling triggers defined in H-04. 90-day notice for any pricing adjustment. This is a success scenario.
Client leaves BFI hostingMEDIUMLOWExit strategy in SOW. 30-day notice. 4 hrs free migration. BFI loses $249/mo but has a case study + reference client.
Vendor discontinues serviceLOWLOWEntire stack runs on GCP — Google Cloud is not going away. Only external vendor is Stripe (payments), which has standard migration paths. No third-party vendor risk.
H-06

Managed Hosting — SOW Summary

The Statement of Work formalizes the hosting-first pricing structure outlined in this BOE. Key terms excerpted below:

S-08/S-09: BFI-Managed Hosting & Operations

S-08 BFI-Managed Hosting & Operations

Client engages BFI for ongoing managed hosting and operations at a fixed monthly rate:

  • Monthly rate: $249/mo, billed on the 1st of each month, due within 15 business days.
  • Scope: All GCP infrastructure (Cloud Run, Cloud SQL, Firebase Auth, Cloud Storage, Cloud Armor, Cloud CDN, Vertex AI up to 200 PDFs/mo), SSL, DNS, uptime monitoring, security patching, incident response (2/mo included), monthly health report.
  • SLA: 99.5% monthly uptime target, measured by BFI monitoring. Financial penalties waived — both parties are bootstrap businesses operating at a deeply discounted rate; BFI commits to the uptime target as an operational standard, not a financially-penalized guarantee. Exception: Third-party vendor credits/refunds (GCP, OpenAI, Stripe, CloudFlare, etc.) received by BFI for outages affecting the Client's platform are passed through to Client in full.
  • Price lock: $249/mo fixed for 12 months from launch date. After 12 months, BFI may adjust with 90 days written notice and documented cost basis.
  • Revenue share: None. 0%. Client retains 100% of platform revenue. No Stripe reporting obligation to BFI.
  • Commencement: Hosting billing begins on the platform launch date (Day 5 go-live or mutually agreed date).

S-09 Exit Strategy & Migration

  • Client owns all source code — zero lock-in
  • 30-day written notice to exit BFI hosting
  • Up to 4 hours free migration assistance (one-time)
  • Full database export + stored PDFs within 5 business days
  • All credentials and DNS transferred to Client
  • No early termination fees

Mutual Referral (S-10): 10% of first 12 months revenue from referred clients, both directions. This is separate from the hosting arrangement.

H-08

24-Month Financial Projection

Prashant's Total Cost of Ownership

Build
$5,000
+
Hosting × 24
$5,976
=
24-Month Total
$10,976

BFI Revenue Projection (Hosting Only)

PeriodMonthly RevenueBFI CostMonthly MarginCumulative Revenue
Month 1–3 (Launch)$249$68$181$747
Month 4–6 (Early Growth)$249$75$174$1,494
Month 7–12 (Growth)$249$82$167$2,982
Month 13–24 (Mature)$249$100$149$5,976
24-Month Total$5,976$2,028$3,94866% avg margin

Combined Deal Value (Build + Hosting)

$10,976 24-Mo Deal Value
$8,948 BFI Gross Margin
82% Blended Margin
Hosting Runs Perpetually

BFI Revenue Model: BFI earns $10,976 guaranteed over 24 months from build + hosting, regardless of platform revenue. Hosting continues past month 24 as long as the partnership remains active. This structure provides BFI with a reliable revenue floor and a long-term client relationship, while Prashant keeps 100% of platform revenue.

H-09

Enterprise-Grade Infrastructure — Already Battle-Tested

Your platform runs on production-grade GCP infrastructure that BFI already operates at scale. No new vendor relationships, no experimental tooling — you're joining a proven stack with 24/7 monitoring, automated scaling, and security controls already in place.

What Powers Your $249/mo Hosting

CapabilityTechnologyBenefit to You
ComputeCloud Run (serverless)Auto-scales to demand — zero idle cost, instant response to traffic spikes
DatabaseCloud SQL PostgreSQLManaged backups, point-in-time recovery, 99.95% availability SLA
AuthenticationFirebase AuthEnterprise-grade auth with OAuth, MFA-ready, 50K MAU included
StorageCloud Storage (GCS)11 nines durability, signed download URLs, lifecycle management
SecurityCloud Armor + WAFDDoS protection, bot mitigation, OWASP rule sets
CDNCloud CDNGlobal edge caching, sub-100ms TTFB worldwide
MonitoringCloud Monitoring + LoggingReal-time alerts, structured logs, uptime checks
99.5% Uptime Target
24 Cloud Run Services in Production
12 mo Price Lock Guarantee

Why This Matters for RealizeAI

Traditional hosting for an AI-powered SaaS platform requires managing 6+ vendor accounts, coordinating security patches, and troubleshooting integration issues. With BFI-managed hosting, you get a single point of accountability — one Slack channel, one invoice, one team that knows your platform inside out. BFI's operational overhead is already built — adding your workload is incremental, which is why the price is sustainable at $249/mo.